Published On: Tue, May 14th, 2013

Preview Isuzu MU 7 & D-Max

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Iron Hearts

When you think of Isuzu, I wouldn’t blame you if you think of a truck first up. It wouldn’t be news if they came to India with yet another truck or bus. They have come up with something(s)new that is heavy, but this time, not what you’d expect. It’s an SUV and a Pickup truck to start with. We are talking GMC big. So yes, it’s pretty huge- I guess they like keeping it that way. Called the MU7 and D-Max that sounds like the shortened versions of action movies, these are no new kids on the block. They have been around in other Asian countries for quite some time now.
To start with, you can expect them to import the whole units from Thailand. In 2016, there’s a plan to establish a production plant at Andra Pradesh after which you can expect more numbers. For now, dealerships have flagged off in Hyderabad and Coimbatore.


isuzu-mu-7-choiz-04 mu7 interior

The MU7 will be competing head on with the almost impenetrable sector ruled by Toyota Fortuner and Mitsubishi Pajero. On paper, the MU7 looks like a threat. It looks monstrous and much more intimidating compared to its counterparts. With gigantic grille and attractive badging, they have the exterior covered well.
Although slightly boxy in shape, it is 300mm longer than the Fortuner. The wheel arches at 3000mm compared to Fortuner’s 2750mm. It features a 3L, CDi engine that torques 34kgm. You are offered a choice between manual and automatic transmissions. Prancing at 160bhp, this is no slug. Priced at Rs. 24.10Lakhs (ex-showroom Hyderabad), it is quite the
bargain when you look at the insides bathed in quality plush leather, 10 way speaker systems and LCDs and of course the dual zone air conditioning unit.

D-max Pickup

isuzu_d-max_2006_pictures_1 (1) isuzu-d-max-ute-interior

Go to the Philippines, Singapore, Malaysia or Vietnam- They’ll tell you how much they have grown to love the D-Max. While it’s commonplace in those countries for families to commute in pickup trucks, that’s almost never the case in India. Isuzu is on an ambitious move to bring the culture to India. You have single/ double cabin options to choose from. Priced at 6.87Lakhs and 8.09Lakhs respectively.
It is strikingly similar to the MU7 to look at, except for the grilling bit. It comes with a 2.5L Turbo Diesel engine that churns 115 attractive bhp’s. If their family commute mantra works, this could very well be the next best thing on Indian roads.
Isuzu plans on selling not less than 80,000 units of MU7 and D Max combined.

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